Creator Communicator Thinker


Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.

Skills : Branding, Visual identities, Graphic Design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design



Selected Projects



Experiment Box



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Yes



Yes is a contemporary athleisure brand aims to redefine the space by celebrating the role of senior adults in active lifestyles. Through inclusive designs and authentic campaigns featuring senior models, the brand challenges age stereotypes and fills a crucial gap.
By addressing their needs and aspirations,
the brand promotes intergenerational inspiration and sets a new standard for inclusivity in the athleisure industry.

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BLANK



BLANK is a premium fabric care kit brand dedicated to extending the life of your wardrobe with specialist formulas. The average item of clothing lasts only two years before it is discarded due to loss of shape and colour. The gentle detergents and potent protective fabric mist, made with non-toxic and biodegradable ingredients, are key to preserving the quality of your beloved garments. BLANK embodies sustainability, expertise, and a passion for exquisite fabrics.

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Eyes on Shed



Eyes on Shed is a renovated farmhouse hotel located in the countryside, featuring numerous artworks and site-specific installations by local artists. It’s a place full of stories, both local and artistic. The space is like a living portmanteau of locality, arts, and neighbourhood—all brought to life through a new and richly evocative brand identity.

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ORBIT



ORBIT is a distinguished patisserie brand that serves and sells handmade delicacies inspired by shooting star spirit to carry you through the special day and beautifully boxed celebratory cakes. Making a wish on a particular day connects the past, present, and future. It is a wishful journey, similar to the journey of the stars, ORBIT. 

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