Creator Communicator Thinker

Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.

Skills : Branding, Visual identities, Graphic Design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design

Selected Projects

Experiment Box

Yes

Yes is a contemporary athleisure brand aims to redefine the space by celebrating the role of senior adults in active lifestyles. Through inclusive designs and authentic campaigns featuring senior models, the brand challenges age stereotypes and fills a crucial gap.
By addressing their needs and aspirations,
the brand promotes intergenerational inspiration and sets a new standard for inclusivity in the athleisure industry.

Learn more