Creator Communicator Thinker


Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.

Skills : Branding, Visual identities, Graphic design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design


Selected Projects


Experiment Box


Contact

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© 2024 All rights reserved

BLANK



Category: Branding Design, Pankaging, Graphic Design, Motion Graphic

Year: 2024
BLANK is a premium fabric care kit brand dedicated to extending the life of your wardrobe with specialist formulas. The average item of clothing lasts only two years before it is discarded due to loss of shape and colour. The gentle detergents and potent protective fabric mist, made with non-toxic and biodegradable ingredients, are key to preserving the quality of your beloved garments. BLANK embodies sustainability, expertise, and a passion for exquisite fabrics.








Insight:  
The average item of clothing has only two years until it is thrown away. Because they’ve lost their shape and colour they once had. In many cases this is caused by being washed too often or the wrong way, or without the right tools and knowledge. There’s an opportunity to make culture of self-care for their most beloved clothing.