Creator Communicator Thinker
Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.
Skills : Branding, Visual identities, Graphic design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design
Selected Projects
Experiment Box
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© 2024 All rights reservedWhip Brand Book
Category: Branding Design, Graphic Design, Illustration, UX Design
Year: 2021
‘Create brand identity and a brand book for car-sharing brand Whip’
Whip links students who need to make journeys home or to visit mates or go to that gig/festival with car-sharing service.
For the brand book, the key elements—a brand manifesto, brand values, brand symbol, typeface, and colour palette were created through understanding Whip’s motivation and audience.
The wide typeface and the brand colour palette including vivid neon orange demonstrate a student-friendly brand personality. The illustrations were created to represent accessible brand services that can help solve the problem of excessive traffic in today’s society.