Creator Communicator Thinker
Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.
Skills : Branding, Visual identities, Graphic design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design
Selected Projects
Experiment Box
Contact
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Instagram
Behance
© 2024 All rights reservedTRENCH
Category: Branding Design, Graphic Design, Packaging, Letterpress
Year: 2021
Photography: Ben Turner
What if we went back to the 1910s?
TRENCH is a charity organization built to provide survival kits to “hidden heroes,” specifically women who worked at ammunition factories during World War I to survive the horrors of the War. The survival kit includes practical essentials that are crucial for female workers to endure the challenging conditions of the WW1 battlefield, and this charitable initiative seeks to honour the contributions made by women who worked behind the scenes.
The survival kit contains a carefully curated selection of six essential items, including a hair string and pin set, lip balm, sanitary towels, a handkerchief, writing paper and envelopes, and a photo frame. The packaging graphics was thoughtfully designed and printed using a letterpress technique to authentically reflect the time period of WW1.