Creator Communicator Thinker


Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.

Skills : Branding, Visual identities, Graphic Design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design


Selected Projects


Experiment Box


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Eyes on Shed



Eyes on Shed is a renovated farmhouse hotel located in the countryside, featuring numerous artworks and site-specific installations by local artists. It’s a place full of stories, both local and artistic. The space is like a living portmanteau of locality, arts, and neighbourhood—all brought to life through a new and richly evocative brand identity.

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