Creator Communicator Thinker


Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.

Skills : Branding, Visual identities, Graphic design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design


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MUNUI: Symbol and Beauty in Korean Traditional Textile



Category: Branding Design, Graphic Design

Year: 2024
 MUNUI: Symbol and Beauty in Korean Traditional Textile hosted on traditional Korean textiles, aims to present a system based on the symbolic meanings of spiritualism as represented in Korean patterns to overseas audiences. Furthermore, it aims to lay a foundation for the development of history and art content based on traditional culture. The exhibition will inspire visitors to appreciate the beauty and complexity of Korean traditional textiles, deepen their understanding of Korean culture and foster cross-cultural appreciation.




Insight:
The importance of traditions lies that they provide us with a connection to our past and present. When I visited V&A museum, I could find a lot of resources on Asian fashion and heritage, including Japanese, Chinese, and Indian, but very little on Korean. There’s an opportunity to address a story of Korean textile in the UK.