Creator Communicator Thinker


Hyojae Jess Lee is a graphic branding designer based in London and Seoul. With a love for exploring, crafting, and printmaking, she utilizes a diverse array of disciplines in her design practice. She conceives and implements projects across multiple disciplines—from packaging to digital artwork—and enjoys expanding her possibilities.

Skills : Branding, Visual identities, Graphic design, Packaging, Illustration, Digital Design, Motion Graphic and 3D Design



Selected Projects



Experiment Box



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Goodwood Magazine



Category: Editorial Design, Graphic Design, Motion Graphic
Client: Goodwood, 2023
Goodwood magazine is a quarterly magazine in both print and digital formats for the ultimate British sporting pursuits estate, home to the Festival of Speed, Revival, Glorious Goodwood horseracing and much more. Covering motorsport, fashion, art, design, food and drink, and sustainability, the magazine features leading writers and original photography.

As a collaborative endeavor, the Spring 2023 issue features a captivating lamb cover that was expertly captured by the renowned photographer Tim Flach. The photographs were compossed with art-directing considered graphical layouts.

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- Editors: Gill Morgan, James Collard
- Deputy editor: Alex Moore
- Sub-editor: Damon Syson
- Art director: Sara Redhead
- Design: Helen Bratby, Hyojae Jess Lee(digital)
- Picture editor: Joe Hunt
- Project director: Sarah Glyde